Job Details
Introduction:
HomeChoice International PLC (HIL) is an investment holding company incorporated in Malta and listed on the JSE Limited. Through its operating subsidiaries, HomeChoice and FinChoice, the group sells innovative homewares merchandise, personal electronics and loan products to the rapidly expanding middle-income market in southern Africa through mail order (catalogue), electronic channels (Internet and mobile phone) and call centres.The group was restructured during 2014 to facilitate expansion outside South Africa, a further step towards achieving its ambitions of becoming a pan-African retailer. HIL was established as an offshore holding company and was listed in the General Retailers sector on the JSE Limited in December 2014 with a market capitalisation of R3 billion.
The group has 3 operating segments:
RETAIL
HomeChoice is an omni-channel home shopping retailer offering an extensive range of household textiles and homeware merchandise on credit through a convenient shopping experience, together with a home delivery service. The product offering has broadened under the FoneChoice brand to include personal electronics.
FINANCIAL SERVICES
FinChoice is a niche provider of unsecured personal loan products to HomeChoice customers with good credit records. FinChoice leverages the HomeChoice customer database and marketing platforms to acquire loan customers at low cost and predictable repayment behaviour. The business focuses on short term and low-value loans.
PROPERTY
The group owns the head office building and a centralised distribution centre in Cape Town, as well as additional land adjacent to the head office which is currently being developed into a new call centre facility.,
Job Description:
We are seeking a Marketing Planner to drive marketing performance within our Showrooms and Sales Agents channels. In this role, you'll combine strategic marketing skills with strong analytical abilities to measure, optimize, and report on campaigns. You will be responsible for channel planning, performance forecasting, and real-time monitoring, turning data into actionable insights to foster customer acquisition and business growth.What you will love doing in this role
Marketing Planning & Forecasting
Manage the channel business planning and performance reporting for the Showrooms and Sales Agents channels.
Set and track key marketing metrics, including campaign and activities KPIs, sales performance, ad spend efficiency, customer basket value and new customer acquisition.
Accurately forecast campaign sales and marketing budgets to provide the business with a clear and realistic roadmap to meet financial objectives.
Monitor performance trends and adjust forecasts timeously to reflect internal and external shifts.
Campaign Performance Monitoring
Monitor showroom marketing campaign performance in-store and through sales agents, identifying underperformance and initiating timely tactical responses.
Analyze the effectiveness of all in-store marketing activities, including promotions, displays, merchandising, signage, and customer touchpoints.
Data-Driven Insights & Reporting
Provide insightful reporting and analysis across weekly sales, monthly management packs, quarterly reviews, campaign retrospectives, and ad hoc business needs.
Analyse trends relating to key variables (e.g., product uptake, regional performance, customer behaviour) and develop data-backed proposals for improvement.
Work closely with business units to develop, refine, and maintain reporting dashboards that provide real-time visibility into campaign performance, sales metrics, and customer behaviour.
Conversion & Sales Pipeline Optimization
Engage and challenge business units to improve conversion from Intake to Net Sales Value (NSV) by aligning with sales funnel objectives.
Monitor campaigns and channel performance to ensure NSV targets are achieved, identifying and driving proactive actions to close gaps.
Cross-Functional Collaboration
Collaborate with Operations, Visual Merchandising, CRM, Data Science, and Product Merchandising teams to plan and execute high-impact, insight-led in-store marketing campaigns.
Partner with visual merchandising to analyse and optimize layout, displays, and signage to influence shopper behaviour and drive conversions.
Work with Data Science to develop and apply customer segmentation strategies that enhance campaign targeting and effectiveness.
Customer & Business Growth Contribution
Leverage analytics to increase customer demand, drive basket size, and improve overall footfall-to-sale conversion.
Contribute to the ideation and analysis of in-store innovations, experiences, or incentive strategies that deliver incremental growth and customer engagement.
Stay informed on retail and customer trends to make proactive, insight-led marketing recommendations that support strategic objectives.
Requirements:
What you'll need to do this roleA Business Science / BCom / Finance / Stats / Marketing Degree and/or CIMA qualification
Minimum of 2 years' experience planning (preferably within a retail/marketing environment)
Passionate about data, insights, and analytics with a creative flare
Excellent cross-functional team management skills
Advanced Microsoft Excel skills
Behaviors we love
Wow my customer
Walk in my customers' shoes
Deliver on my promises
Deliver insight-led solutions my customers need
Treat the business as my own
Take accountability
Be curious, creative & explore opportunities
Do it right & at the right time
Play as a team
Be helpful
Be inclusive
Find the fun
Key Skills
-
N/A
